The Way of TikTok marketing and Reason No# 1 – why it works well

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Are you on TikTok? Well, that’s the question that’s being commonly asked nowadays. Right from being a global chain reaction to the becoming most downloaded platform, TikTok is addictive and inescapable and that has made it the fastest growing social media app today worldwide. 

Kids, adults, pets, funny videos, karaoke, dancing, song covers, dub smash, lipsync, song reaction, pranks, hacks you name it it’s right up there. 

Also check our blog post: AI Creative Intelligence in Advertising 2024

TikTok roots

Image Source: https://recurpost.com/blog/is-tiktok-marketing-the-next-big-thing-for-social-media/

After shaking hands with the app Musical.ly a cover song karaoke kind of app made mostly for budding musicians to sing along. Following its initial footsteps TikTok later skyrocketed into the global social media success ladder. Soon reaching the top of the peak even shadowing Instagram out for a bit. We’ll get there later. 

TikTok went Bzurk & successful? 

Image Source: https://sproutsocial.com/insights/tiktok-marketing-strategy/

The thing that drew followers to the platform was its simple design layout enabling a good UI that made them scroll videos for hours long at a stretch past bedtime. 

This is solely why TikTok was able to sweep a generation off their feet —And it’s the immense popularity value, instant viral video stint and what to do next with that many eyes on you right after social media popularity hits stardom (the lives of influencers). Most TikTok long haulers have self-learned the platform algorithm and know what exactly stays in the random scrolls for long.  

Now not only can you make a good living from this alone. Nevertheless, knowing the amount of cash industries shell out for a sponsored post on an influencer’s account page is extraordinarily unimaginable in reality. 

The TikTok Trick 

Image Source: https://hackernoon.com/how-to-hack-tiktok-accounts-5-common-vulnerabilities-3a8337k2

Do you know many use TikTok as an added focal point for gaining followers on their other social media platform accounts. 

TikTok simply serves this anticipated foundation on a platter that people simply need and crave for. When the exponential growth starts viraling, TikTokers make business, charging for motivational coaching, or a streaming career, a cooking masterclass, etc. and what not. (the sky’s the limit here) 

TikTok Viral 

Image Source: https://www.inc.com/magazine/202205/brit-morse-chris-duncan/tiktok-duolingo-marketing-strategies.html

Ranking as the most popular website on planet Earth by Cloudflare, TikTok wore the crown in 2021, and it still wears it today. The app metamorphosed introverts to be really camera friendly, creating new career opportunities allowing young individuals to showcase talents to the world when algorithms weren’t not always by their side. Byte Dance, the proud owners of the famed application, had surprisingly rebranded it multiple times before sealing the deal with the co-creators of Musical.ly to find out what would work the best. And it did. 

Quite different from other mass social media platforms, the likes of Instagram and Twitter, TikTok hosts an algorithm that is relatively easier to implement, follow and understand. Running via something called a “For You Page,” better known as an “fyp.” The For You Page is practically used by all users (although ironically, they may not have known its real name). Past clicks and liked videos tell the app to show you more of that kind of content or some other related popular videos you might probably want to see. Simple. 

Is TikTok In Reality A Marketing Tool? 

Image Source: https://influencermarketinghub.com/tiktok-tools-marketing/

Everyone wants to glorify their accounts on this social media giant’s platform and that’s the reason why its audiences are here in the first place. Similarly, Businesses are just now too just grasping the fact that it could bring light on themselves, that too for a far better reason (& sales). 

Used mostly as a fun casual application to catch up on trends or as a destresser tool for many. But studies show that it’s just as powerful as a marketing tool as well. You can definitely go beyond showing off your brand-new dance moves, you can also choose to share helpful life tricks and hacks, masterclasses, recipes, tutorials and much more. 

Businesses can equally create relevant content like Viral reels that are short, easy to watch video clips and draw people in by expressing what their brand does and how they can be of help. In many cases, businesses designate entertaining talented influencers to promote what their businesses have to offer. Particularly in this context, some users are also well known to create laughably funny clips grabbing the audience’s attention, and who knows that it just might work for your business model for starter’s sake. 

TikTok x Business (A match made in heaven) 

Image Source: https://www.searchenginejournal.com/why-businesses-need-to-be-on-tiktok/342805/ 

Marketed and geared in especially towards a younger generation Z and the millennials in particular. But that being said, if a content, product or services are relevant to much older and mature audiences, then ideally TikTok might not serve to be the right marketplace for it. 

Conclusion 

The Video-sharing viral app has successfully kept laughs, and smiles on all faces amid a global pandemic. But this most loved app can just as easily and simply be used to make business. A cash flow can start from a random video idea or instant fame, and TikTok enables you to have the best of both. Unparalleled.