Twitter New CEO: Who is Linda Yaccarino, his replacement

Twitter New CEO: Introduction

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The inevitable has struck once again.

And this time it’s big.

Yes.

On Friday 12th May 2023, Elon Musk has formally announced NBCUniversal’s erstwhile head of advertising and partnerships, Linda Yaccarino, to be succeeding him as the brand Twitter New CEO Chieftain, prior to reconfirming social media speculation and earlier reports doing the rounds as this tech giant surely was looking to turn around its deemly salvageable slump in business.

Yaccarino’s appointment as the head of Twitter is a major shift for the company, which has been criticized in the past for its lack of diversity in leadership. 

Yaccarino is the first woman to hold the position of CEO at Twitter and her appointment is a significant step towards a more diverse and inclusive tech industry.

Many are curious to see how Yaccarino will steer Twitter under her leadership.

Some experts speculate that she will focus on improving the platform’s advertising capabilities, leveraging her extensive experience in the advertising industry.

Also check our blog post: How to Bring Back the Old Twitter Logo

The Twitter timeline

Image Source: Alexander Shatov

In an official announcement tweet post on his handle, Musk has warmly welcomed Twitter new CEO Yaccarino to “focus primarily on business operations, while I (Musk) focus on product design & new technology” was quoted stating on his pinned tweet.

Yaccarino will also be helping to “transform this platform, be as the new everything app,” Musk vouched, silently retrospecting and referring to his vaulting ambitions to turn this social media app into an online sensation while being the new all-encompassing online media byproduct including options for in-app mobile payments, direct messaging trends and a whole lot more.

NBC Universal had previously announced Twitter new CEO Yaccarino’s departure after a service of about 12 years at the organization exactly last Friday unwilling to name a reason for the same, although several media outlets had already pre reported Twitter new CEO Yaccarino to be the then anonymous candidate Musk had secretly referred to that Thursday (11th May,2023) to be shortly replacing him as the newly inducted Twitter CEO from next month onwards.

Watch Out For

Image Source: NewsBytes

Musk and Twitter new CEO Yaccarino will be shortly hosting a candid interview session on Twitter itself when the latter is feeling “ready,” Musk had enthusiastically tweeted last Friday afternoon, and also he promised to answer “anything.”

Yes you heard that right.

Background Story

Image Source: WTNH

Twitter new CEO Yaccarino is a well-respected figure in the media industry, with over 30 years of experience under her belt.

She has been named one of Forbes’ 100 Most Powerful Women multiple times and was inducted into the Broadcasting and Cable Hall of Fame in 2021.

As a 1985 Penn State graduate, Yaccarino is a high-ranking World Economic Forum member, that’s best-known for its yearly meeting in Davos, Switzerland, bringing together the most richest influential folks in the world.

Twitter new CEO Yaccarino is surely stepping up contention for the sinking ship market valuation now for Twitter, which now reportedly estimates itself to be about $20 billion, that’s about less than half of the $44 billion price tag Musk paid for the company’s sale price just last year.

Boiling down Twitter’s valuation is surely crunching some long-standing relationship with a concierge of valuable ad partners cheers to the damaging short-lived changes the platforms faced since it’s new owner jumped the bandwagon, including the sudden addition of newly minted verification badges of the infamous Twitter Blue subscriptions campaign and the sudden rollbacks of its content moderation policies.

Twitter has indeed suffered a “massively huge decline” in terms of its ad revenue and outreach while Musk has continued to be at the helm of things, the billionaire had earlier stated in March, that the incoming Ad sales had accounted for 92% of Twitter’s total revenue in 2022’ second quarter, the last recorded timeline when the social media giant’s financial details are made publicly available.

Contradictions

Image Source: BBC

Musk’s well thought decision to hire Twitter new CEO Yaccarino had although faced an early pushbacks from right-winged figures pointing fingers at her erstwhile endorsement of certain controversial public health measures during the peak of the Covid-19 pandemic, also involving certain social justice initiatives and Davos chapter, which has been fueling discussions on a lot of unfounded conspiracies involving the highly nefarious acts of its attendees.

Musk, cleverly portraying himself as a centrist has often rubbed some scratchy elbows with the right fringes, in a response to the inbound criticism.

He has quoted saying “I think people from both sides of the political spectrum will find Linda to be smart, fair and reasonable.”

The Crucial Turning Point

Image Source: Digiday

Twitter new CEO Yaccarino is now being rapidly termed as a “home run hire” for Twitter land and the credit goes to her extensive advertising background and experience.

That surely sounds helpful as Twitter desperately fights to regain its long lost crucial advertisement money that were reportedly lost under Musk’s regime.

Tangent of Hope for Twitter

Image Source: Quora

Yaccarino’s immediate hiring surely frees Musk some space to “devote his literally valuable time to Tesla, which is exactly what he is n ot w intending on doing,” Musk had affirmatively asserted.

Is it more than just sheer coincidence that it’s estimated Tesla’s stock is now worth 8% more now knowing that Musk will no longer be serving as Twitter new CEO.

Food for though.

In conclusion, Twitter new CEO Linda Yaccarino’s appointment as the head of Twitter is a significant development for the company and the tech industry as a whole.

Yaccarino brings extensive experience and a track record of success in the media industry to her new role, and many experts believe that she can help to turn around Twitter’s fortunes.

Her appointment also reflects a broader trend towards more diverse and inclusive leadership in the tech industry.

It will be interesting to see what changes Twitter new CEO Yaccarino will bring to Twitter under her leadership and how they will impact the platform’s users and stakeholders.