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How much are you willing to pay for a smart phone with unique features? And what if the smartphone happens to be an Apple device?
There’s good news for all the Apple loyalists out there. Apple is back with its flagship product, the next in line, Apple iPhone 15 series. With this release, the company has raised the bar and set new standards in the smartphone segment.
Also check our blog post: Iphone 15 Price and Features

There’s something special about September and Apple. The company has always launched all its new Apple iPhones in September, and 2023 is no different. This year too, Apple plans to release its latest iPhone15 series in September.
Reportedly, the iPhone 15 series will have the Plus and Pro models in 2 sizes, 6.1 inch and 6.7 inches.
The 6.1 inch model will be the iPhone 15, while the 6.7 inch model will be the iPhone 15 Plus.
The other 2 models in this series will be the higher-end iPhone 15 Pro and the iPhone 15 Pro Max.

According to the influential tech analyst, Jeff Pu, the Apple iPhone 15 Pro Max will be one the most expensive iPhones that the company has released so far.
Apple’s iPhone 15 Pro Max models are expected to cost around $200 more than its predecessor, the Apple iPhone 14 Pro Max.
If rumors are to be believed, an iPhone 15 Pro Max with 128 GB will cost around $1,300, while the same model with 1TB will cost around a shocking $1,800!
The most important question is, will the high price combined with the worldwide inflation impact its sales?
Let us not forget that when Apple released the iPhone 14 series, there was a huge uproar on the price range, especially for the iPhone 14 Pro Max, which had a starting price of $1,100.
But this did not stop the loyal iPhone fanbase from splurging on Apple’s flagship phone! Over the years, Apple has been widening the price gap between its Pro and the other models, as a part of its product positioning strategy.
Hence, it can be safely assumed that this rumoured price increase for its new launch, will not have an impact on the lower end models of the iPhone 15 series.
In fact, some critics have also been pointing out that the iPhone 15 and iPhone 15 Plus will only be a copy of the Apple iPhone 14 Pro and iPhone 14 Pro Max with its overlapping features of the Dynamic Island Design and the 48 megapixel camera.
Also, these models will continue to have the A16 bionic chip, thus negating any scope for a price increase in this segment.
So, what has Apple brought to the table this time that justifies such an increase in price?

There are speculations that Apple has integrated revolutionary and exclusive features in its latest offering with the intention of going one-up over its rivals, Samsung and Google, who are expected to launch their Samsung Galaxy S23 Ultra and Google Pixel 8, sometime in the later part of the year.
So, what are these exclusive features?

Apple has always experimented with colour – offering iPhones in different colour palettes.
While the iPhone 11 Pro models came in gold, space gray, silver and midnight green, the iPhone 12 Pro models were silver, graphite, gold and pacific blue.
iPhone 13 Pro models came in graphite, gold, silver and sierra blue, their previous launch, the iPhone 14 Pro and Pro Max models were space black, silver, gold and deep purple in colour.
So, what will it be this time around?
Like all top brands, Apple has also used decoys while prototyping and testing in order to maintain the surprise element for its client base and stun the competitors. Earlier in the year, it was rumoured that the iPhone 15 Pro models may be crimson or green in colour.
However, since recently, there are speculations that the Apple iPhone 15 Pro will have a dark blue colour with gray undertones, which is expected to complement the titanium casing.
Reportedly, Apple has not only started manufacturing the iPhone 15 series but is also increasing the volume of production to overcome any shortages post launch.
This implies that the company is confident of another winner with its flagship product this year too.
But, will the steep price put away the consumers? Or will the product features justify the price?
Only time will tell.
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